Archive for the ‘Facebook Advertising’ Category

What is Facebook Studio?

Monday, April 25th, 2011

Recently, Facebook Studio was introduced by the social networking site. It displays Facebook’s marketing strategies and products. The purpose of the site is to attract advertisement agencies to improve marketing strategies basing on the social site.
(more…)

How to Get Response From Your Facebook Fans?

Monday, April 25th, 2011

Marketers introduce five methods to engage Facebook fans in communication process:
(more…)

Report of Goldman Sachs About Facebook Commerce

Saturday, April 2nd, 2011

In this report Goldman Sachs says that social media doesn’t have much influence upon online shopping activity. That sounds strange, cause this bank led a $1.5 billion investment in Facebook
(more...)

Design Guide: The Like Button Style For Your Website

Monday, March 28th, 2011

If you are a Facebook account holder, then pressing the Like button will cause the appearance of the data marked with this Like button on the wall of your profile page. Your Facebook friends will also be familiarized with the contents behind the mentioned button. In the meantime the original button’s owner becomes enabled to publish updates of news feed concerning the Liked object to the user hereafter.

(more…)

Update of Analytics on Facebook's Insights

Tuesday, March 15th, 2011

Analytics tool Insights were considerably developed by Facebook according to the statement of the social network issued a few days ago. Thanks to the improvements made as a way to enhance their quality admins of Page and Open Graph website are now empowered to receive information about operations accomplished using their Like button and Comments Box social plugins and info about the pages of their websites enjoying the widest popularity. Admins also gain the possibility to learn the age, gender, language, and place of residence of the visitors to their websites. If the website isn’t integrated into the Open Graph, admin is enabled to claim the site and get analytics about the data from his site published on Facebook.
(more…)

Google Adsense is out of Facebook's Advertisment Providers List

Monday, March 7th, 2011

Recently the social network Facebook published a renew list of advertisement providers that are allowed to be used by the account holders of Facebook. Google search engine is not on this list. That means that Google Adsense, for example, can’t be used in order to generate revenue within a Facebook application.
(more…)

32 Percent of Local Business Owners Use Facebook Places

Thursday, February 17th, 2011

Last summer a new application was launched by Facebook. Its name is Facebook Places. In spite of its relatively young existence it seems to be quite prosperous. A short time ago MerchantCircle conducted a survey that showed that 32 percent of the 8,456 businesses promote themselves through this service. About 12 percent are going to make use of it in the future, moreover not-so-distant one.
(more…)

Why do People "Unlike" Pages on Facebook?

Thursday, February 17th, 2011

Recently ExactTarget and CoTweet carried out an investigation named “The Social Breakup.” They researched the reasons that urge people to click on “unlike” button on Facebook brands sites. Every seventh out of ten of the social network accountholders are convinced that they’ve begun tending to choose more carefully when it comes to voicing their attitude regarding liking or unliking brands on the site. Almost half of Facebook users, rough estimated, removed themselves from a page’s admirer by clicking “unlike” button.
(more…)

Facebook Offers “A New Way to Connect with Customers”

Thursday, February 3rd, 2011

There was a new site for Deals created by Facebook. This novelty enables users to find coming Deals and gives entrepreneurs advices how to offer them. There a list and Bing map of local promotions presented. The best performances of introduction of goods into the market are explained by means of manual videos and Deals Guide for Businesses .pdf which can be downloaded.

(more…)

STUDY Increase of Ads Efficiency on Facebook with Friends’ Help

Thursday, February 3rd, 2011

If you place an advertisement on Facebook, it will become non-topical faster than the same one inserted on search engines. Nevertheless social media have an opportunity to extend the terms of ads’ relevance due to including messages about user’s friend(s) activity concerning the brands.

(more…)